by Jennifer Barham Last February, an ice storm completely shut down my city for a few days. When the sun came out and the temperature
Visual Merchandising While visiting the average retail store, there are some standard practices that jump out to help customers navigate the store and find what
By Jennifer Barham Loyalty is a word we hear a lot about in the retail business. We might employ a customer loyalty rewards program; we
More than 263 million American consumers shop online – 80% of the population – and this number is projected to climb to 291.2 million by
Recently, we published a blog post on the coming year’s still-burgeoning online retail growth. A quick scan through those statistics and you might be quaking
Ringing in a new year always brings with it such hope, such possibility, such expectation, and an opportunity to say “adieu” to the old (Good
Even though we have thankfully made it through 2021, we are still coming out of the woods in a lot of ways. Marketing-wise, these past
Search engine optimization (SEO) is the process of maximizing a web page and its content so that users can easily find what they are looking
by Jennifer Barham The competition. The branding. The packaging. The revenue. With the Olympics in Tokyo well under way, I’m noticing a lot of similarities
What the heck is SEO? SEO, or Search Engine Optimization, is a series of strategies intended to improve individual rankings on search engines, whether you’re
